Start
For every parent, free forever.
0
free forever
Get it free- Weather outfit
- TOG chart and sleep tips
- Packing list
- Smog and UV
- 1 child, 1 carer
no small print
The core suggestions are and will stay free. Paid plans add the Tula assistant, grandma mode and a shared profile for the whole crew. Try any paid plan free for 14 days.
most popular
Plus
For parents who want everything in one place.
£4.99
per month
Try 14 days free- Everything in Start
- Tula, the AI assistant
- Grandma mode (links for family)
- Route weather and changing spots map
- Night alerts from a Bluetooth thermometer
- 2 carers
Family
For siblings, the nanny and grandparents in one place.
£7.99
per month
Try 14 days free- Everything in Plus
- Up to 4 children
- Up to 6 carers, nanny included
- Day plan and notes for carers
- Little wardrobe for each child
- Priority support
Not sure which plan to pick?
Answer three questions and we will highlight the plan that fits your family.
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| Feature | Start | Plus | Family |
|---|---|---|---|
| Weather outfit | Yes | Yes | Yes |
| TOG chart | Yes | Yes | Yes |
| Packing list | Yes | Yes | Yes |
| Smog and UV | Yes | Yes | Yes |
| Week-by-week tips | Yes | Yes | Yes |
| Tula, the AI assistant | - | Yes | Yes |
| Grandma mode | - | Yes | Yes |
| Route weather | - | Yes | Yes |
| Bluetooth thermometer | - | Yes | Yes |
| Number of children | 1 | 2 | 4 |
| Number of carers | 1 | 2 | 6 |
| Little wardrobe | - | - | Yes |
| Priority support | - | - | Yes |
Billing questions
How does the free trial work?
For 14 days you use Plus or Family at no cost. We remind you a day before the trial ends. Cancel before then and you pay nothing.
How do I cancel?
In your app store subscription settings (App Store or Google Play). The plan runs until the end of the paid period, then you return to Start without losing data.
Can I switch plans?
Yes. Upgrading charges the difference pro rata. Downgrading takes effect from the next billing period.
Do prices include VAT?
Yes, all prices include VAT.
Do you offer discounts for midwives and nurseries?
Yes. Partners receive codes that give parents 3 months of Plus for free. Details on the page for professionals.
Start with the free plan.
No card and no account needed to begin. Switch on Plus whenever you like.